The label

The four underlying principles of the Genève Région – Terre Avenir (GRTA) label are:

• the quality of Geneva’s farm products because of their freshness, diversity, and taste, growing methods that respect the environment – and no genetically modified plants or animals.
• proximity, which fosters a climate of confidence between producers and consumers – and proximity means that all products originate in Geneva and the Free Zone, and require only local transportation.
• traceability – transparency every step of the way, from farm to plate.
• fairness, and that applies not only to work conditions but respect for collective agreements. Fairness means ensuring decent income for farm work.